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U.S.-based Regymen Fitness has signed a development agreement for nine locations in New Zealand, with its first studio planned for Silverdale, Auckland, in late 2026. Local partners Paul Bowman and Ash Williams will lead the rollout; opening dates and sites for the other eight locations have not been announced.
Regymen Fitness has signed a nine-location development agreement to expand into New Zealand, with the brand’s first studio planned for Silverdale, Auckland, in late 2026. Local partners Paul Bowman and Ash Williams will lead the entry, while the timing and locations of the remaining studios have not been disclosed.
The Silverdale studio is expected to serve as Regymen’s New Zealand flagship and a test site for the wider development plan. The company says additional locations are expected in Auckland and other major markets, but it has not named specific sites or provided a schedule for the other eight locations.
Regymen is a U.S.-based, coach-led strength and conditioning franchise. Its workouts combine strength training, conditioning and measurable progression; its signature Burn and Build programs are designed for members seeking structured training across more than one fitness modality. Those descriptions reflect the company’s stated offering, not independent evidence about results or demand in New Zealand.
Bowman and Williams will oversee the local expansion. Bowman previously spent more than a decade leading digital fitness technology company Wexer, while Williams is described in the report as an experienced fitness operator and coach with connections to the Silverdale community. The partners’ responsibilities include bringing the franchise into the market, though the source report does not detail their individual roles or the agreement’s financial terms.
A Nine-Studio New Zealand Plan
The agreement gives Regymen a defined route into a new international market, rather than a single-site opening. If all nine locations proceed, the plan would establish a wider New Zealand presence; for now, the signed development commitment should not be confused with nine operating studios or confirmed opening dates.
The first site matters as an early test of the brand’s format and local operating model. Its performance may inform subsequent openings, but there is no reported forecast for membership, investment, hiring or financial returns. For New Zealand consumers and competitors, the announcement signals a prospective new boutique fitness option, while the extent of its eventual reach remains dependent on rollout details that have not been made public.
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Ownership and Franchise Expansion
The New Zealand deal follows an ownership change reported in January 2025, when Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in Regymen. At that time, the company had 23 studios across the United States and Canada, including 12 locations integrated into GoodLife clubs. Regymen has not disclosed an updated studio count, so those figures should be treated as a snapshot from the time of the acquisition.
The source report says the brand’s growth strategy includes U.S. franchise development alongside selective international expansion. It also describes Regymen as a concept that can operate independently or inside existing gyms. The New Zealand agreement is a further step in that strategy, but no information has been provided on whether any of the planned local sites will be within existing facilities.
““Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.””
— Leah Seacrest, Regymen’s vice president of franchising
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Sites, Schedule and Deal Terms
Several practical details remain undisclosed. Regymen has not identified the other planned sites, set opening dates beyond the late-2026 target for Silverdale, or stated how quickly the nine-location plan is expected to be completed. The announcement also does not give the agreement’s financial terms, local investment levels, staffing plans or projected membership.
The late-2026 date is a plan, not confirmation that the first studio is already built or open. The source material provides no construction milestones or regulatory details. It is also unclear whether the remaining locations will be company-operated, franchised in the same arrangement, or placed inside existing gyms.
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Silverdale Opening and Rollout
The next stated milestone is the planned opening of the Silverdale studio in late 2026. Regymen and its local partners have not announced a more specific date, address or pre-opening timeline. Further updates would be needed to confirm construction progress and any changes to the target opening window.
Details about additional Auckland sites and locations in other major markets will indicate how the nine-location agreement moves from development plan to operating studios. Until those announcements are made, the confirmed development is the signed agreement and the planned first site—not a completed nine-studio rollout.
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Key Questions
What did Regymen Fitness announce?
Regymen said it signed a nine-location development agreement to bring its fitness studios to New Zealand. The agreement is a development plan; the announcement does not mean all nine studios are open or have confirmed addresses.
Where and when is the first studio planned?
The first studio is planned for Silverdale, Auckland, in late 2026. The company has not supplied a specific opening date or confirmed construction milestones.
Who is leading the New Zealand expansion?
Local partners Paul Bowman and Ash Williams will oversee Regymen’s entry. Bowman previously led Wexer for more than a decade, and Williams is described as a fitness operator and coach with ties to Silverdale.
Where will the other eight locations be?
The company has not named the remaining sites. It expects additional locations in Auckland and other major markets, but the specific cities, addresses and opening timetable remain undisclosed.
What kind of workouts does Regymen offer?
Regymen describes its offer as coach-led strength and conditioning, combining strength work, conditioning and measurable progression. Its signature programs are called Burn and Build.
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