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FitActive has partnered with Zing Coach to bring AI coaching to its existing app across 192 clubs, reaching a reported membership base of more than 500,000. Staff access began this week, with members expected to receive access over the coming weeks; fees and other rollout details have not been disclosed.
FitActive, described in the report as Italy’s largest gym chain, has partnered with Zing Coach to add AI-powered training to its existing app across 192 clubs. The rollout is intended to reach more than 500,000 members and support over 2,000 personal trainers, with staff access beginning this week and member access expected over the coming weeks, according to a LinkedIn post by Zing Coach CEO Anton Marchanka.
The integration will give members access to personalized workout plans and guidance on nutrition and recovery, with recommendations designed to adjust to a person’s goals and progress. The service is intended for use in a FitActive club, at home or during independent workouts. The companies’ announcement, as reported by Athletech News, does not specify how the recommendations are generated or describe the range of activities they cover.
Zing Coach’s technology will be placed within FitActive’s existing branded app. Members are not expected to need a separate download or a new account to use the feature. The report says FitActive staff are receiving access first, followed by members in the coming weeks; it does not give a more precise date or a club-by-club schedule.
The partnership also involves the chain’s more than 2,000 personal trainers. The source describes the rollout as supporting those trainers, but does not explain how they will use the system in day-to-day coaching, whether they will receive training on it, or how AI recommendations will relate to their professional advice. FitActive and Zing Coach have not disclosed whether members will pay an additional fee.
AI Coaching Inside FitActive’s App
Putting coaching within an app members already use could lower the practical barrier to trying it: FitActive members would not have to install a separate service or create another account. The scale of the rollout — 192 clubs and a reported base of more than 500,000 members — makes this a significant commercial deployment for Zing Coach, though the source does not establish how many members will use the feature.
The arrangement also positions AI as a supplement to a gym’s existing services rather than a standalone fitness app. It is described as supporting FitActive’s personal trainers, but its actual effect on trainer workloads, member participation or retention is not yet known. Those outcomes will depend on how members and staff use the service, and the companies have not reported performance results.
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Zing Coach’s Gym Partnerships
The FitActive deal is another commercial partnership for Zing Coach, which has presented its technology as a way for gym operators to offer more personalized digital coaching. In the United States, Zing Coach partnered earlier this year with New York Sports Club on Myco, an AI coaching platform offering personalized workouts, progress tracking, fitness assessments and nutrition guidance.
Myco launched in April and was priced at $15 per month after a free 30-day trial, separate from New York Sports Club membership dues, according to the source report. FitActive’s model differs in one confirmed respect: Zing Coach’s technology is being integrated into the Italian chain’s existing app. The Myco pricing does not establish what FitActive members will pay, if anything.
“The rollout began this week with FitActive staff, with members set to gain access over the coming weeks.”
— Anton Marchanka, Zing Coach CEO, in a LinkedIn post cited by Athletech News
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Pricing and Rollout Details Pending
Member pricing has not been disclosed, and the available report does not say whether access will be included in FitActive membership or sold as an add-on. It also gives no exact date for the member rollout, details about which clubs or users will receive access first, or information on whether the service will be available to all members.
The companies have not provided independent results showing how the coaching affects exercise habits, fitness outcomes or member retention. Details about data handling, the role of trainers in reviewing recommendations, and how advice may be tailored to members with particular needs are also absent from the source material. The existence of AI-generated fitness guidance should not be taken as confirmation that it replaces individualized advice from a qualified professional.
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Member Access Begins in Stages
FitActive staff are the first group receiving access, with members expected to follow over the coming weeks, according to Marchanka’s post cited by Athletech News. The next useful details will be the member launch timing, whether the feature carries an extra charge and how FitActive and Zing Coach describe the service’s use by trainers.
Until those details are announced, the confirmed development is the partnership and planned integration—not the level of member adoption or the service’s results. Any assessment of its impact will require information on actual use and outcomes after the rollout.
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Key Questions
What is FitActive launching?
FitActive is integrating Zing Coach’s AI coaching into its existing app, with personalized workout plans and guidance on nutrition and recovery described as part of the offering.
How many people could the rollout reach?
The report says FitActive has more than 500,000 members across 192 clubs. That figure describes the chain’s reported membership base, not confirmed users of the AI feature.
When can members use the feature?
Staff access began this week, and member access is expected over the coming weeks, according to a LinkedIn post by Zing Coach CEO Anton Marchanka. An exact launch date has not been provided.
Will members pay extra?
The companies have not disclosed whether FitActive will charge an additional fee. Pricing for Zing Coach’s separate New York Sports Club offering does not confirm FitActive’s terms.
Does the AI replace FitActive’s personal trainers?
The announcement describes the technology as supporting more than 2,000 personal trainers, not replacing them. It does not explain how the system and trainers will work together in practice.
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